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Persuasive Writing with WOW Factor

2/25/2015

1 Comment

 
Picture
“To Sell is Human,” claims Daniel Pink in his book with the same title. Everyone is selling something – an idea, a hope, a rule, etc. What do students sell? My partners and I considered this question and decided that students frequently try to sell a peer on their favorite book. To make this process more authentic and engaging, we had students develop a sales pitch and added augmented reality for Wow factor.

How to:

·      First, students created a Book Talk in written form. We asked for a hook, a brief summary, a counterargument and a close – about 7 – 10 sentences.  When read aloud, the average time was 1 minute.

·      Students then rehearsed with a partner, adding expression and gestures.

·      Small groups worked together to videotape each other giving their Book Talk.

·      Students then used the free Aurasma app to turn their video into an overlay or aura. Next, they took a photo of the book cover and used it as a trigger. This means that when anyone scans the book cover with Aurasma, up pops the video sales pitch for the book.

·      Finally, Aurasma stickers were placed on the book spines. Now, when students are looking for a book in the library, they can scan with Aurasma and listen to a persuasive book talk. 



Here's a photo of me demonstrating to students what it looks like when you scan and the video sales pitch pops up.

1 Comment
Mary Shirley
8/30/2018 04:12:06 am

Anne, it was wonderful to meet you with Mrs. Lykins at Groveland the other day. I love your QR code ideas! I shared your idea of creating QR codes for Book Talks with the students and then placing that QR codes directly onto the books being discussed!

I am excited this year to have iPads in the media center and I hope to make use of your tremendous learning idea as soon as I possibly can.

Thank you for helping educators get excited about their work and for giving them ideas that make learning memorable, meaningful, and fresh!

You are incredible!
Sincerely,
Mary

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    Anne M. Beninghof

    Anne's mission is to improve instruction through collaboration and the sharing of creative, practical ideas for educators.

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